Mobclix: Android Impressions Grew By 420 Percent In 2010; iPhone Up 347 Percent

Recently acquired mobile ad exchange Mobclix is releasing its 2010 report, which takes a look at the top trend in the mobile advertising space. 2010 has been a big year for mobile advertising companies and startups, with the Google-AdMob deal approved, Apple's Quattro buy and iAds launch, Millennial's fast growth and more. Unsurprisingly, the trend that tops Mobclix's report is the platform war between Apple and Google over the iPhone versus Android. Mobclix says that impressions on Android phones via Mobclix's platform grew by 420 percent over the past year whereas iPhone impressions grew by 347 percent for the same 12 month period. Another interesting trend highlighted by the report is that real-time bidding for mobile ad space is becoming more widely adopted by publishers and developers as the optimal way to fill space. Mobclix says that real time bidding inventory is expected to make up 10% ? 15% of total ad buys for 2011. In fact, 50% of all targeted online ad display platforms will be powered through real time platforms by 2015.

TELETECH HOLDINGS TECHNITROL