Sunday, April 24, 2011

Q&A With Survivor Host Jeff Probst On Surviving Social Media

This Q&A with Survivor host Jeff Probst was conducted by guest writer�Narendra�Rocherolle, CEO of�The Start Project. He and his partners hold the curious distinction of selling their company, Webshots, twice.��Narendra�is an occasional contributor to TechCrunch, you can read a Q&A with Lance Armstrong�here. He is�@narendra�on Twitter. The�CBS show Survivor�is completing its 22nd season?a run with a business and social impact that are reserved for extraordinarily few productions in Television history. Survivor launched the Reality TV genre and has managed to continue to do well during a decade where the very foundations of TV have been shifting.�The show's host Jeff Probst has been a mainstay and a driving force behind the show's continued innovation in storytelling.� I recently caught up with him to get some unfiltered thoughts.� If you have questions or comments you can direct them to�@jeffprobst�on Twitter! Survivor is a deceptively complex media property because you have multiple narratives: the game, behind the scenes details, and deeper looks into the actual participants. Building on these narratives, you are now live tweeting during Survivor shows (both East and West coast feeds).� Where did you get the idea? � I am a big Howard Stern fan and one weekend he tweeted while watching a re-run of his movie, Private Parts.� That was the inspiration for me to do the same thing with Survivor fans.� I wanted to continue the conversation and give them more of what they crave, which is behind-the-scenes information and personal insight. In addition, I learn valuable information about what is and is not working for the show.� It's a very satisfying, albeit time consuming, effort.

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