"We had hoped this ad would change the world but we blue it." Finally someone sees the unrest in Egypt for the marketing opportunity it truly is! I've now spent a couple hours reeling from how insensitive it was for designer Kenneth Cole to use #Cairo to publicize the availability of his spring collection online when Egypt is erupting in violence and millions were cut off from Internet communication for days. My first thought here was, uh oh, some PR person is getting fired for this, the most egregious case of hashtag surfing fail I've ever seen. But apparently the tweet came from Cole himself, signed "-KC." 
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