Groupon barely paused to reject Google's $6 billion offer before continuing on its way towards becoming an online local advertising juggernaut. It introduced self-serve Groupon Stores last week and is striking distribution partnerships left and right (with Yahoo, eBay, Ning, and newspaper sites). Groupon's latest distribution deal, we've learned, is with WiFi and mobile ad network JiWire, and is part of a strategy known internally as "Groupon Everywhere." With JiWir, Groupon will be able to offer deals at the hyper-local level?not just by city, but by neighborhood. JiWire runs a mobile ad network which runs predominantly on public WiFi networks. Through partnerships with more than 40 public WiFi networks and 60 airports, its ads reach more than 30 million people a month, and JiWire knows if they are sitting in a cafe or in a terminal so it can tailor offers based on their location. Using Groupon's API, JiWire can sift through the deals near any given device on its ad network and serve up targeted offers based on the user's location and time of day.
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